BMC Logo

Resources Blog

North Dakota startup awarded $200,000, becomes semifinalist for $1 million grant

FARGO, N.D. – Fargo-based immersive media company, Be More Colorful, has advanced to the semifinals of the 2023 Yass Prize, an award that recognizes and rewards innovative approaches to education. As a testament to its innovation, Be More Colorful will receive a $200,000 grant for its CareerViewXR platform, positioning the company to vie for the coveted

North Dakota startup awarded $200,000, becomes semifinalist for $1 million grant Read More »

North Dakota startup receives national recognition, becomes eligible for $1M prize

FARGO, N.D. – Be More Colorful, the Fargo-based company behind the CareerViewXR career exploration platform, is announcing its selection as a quarterfinalist for the 2023 Yass Prize. This national accolade, nicknamed the “Pulitzer of Education Innovation,” is part of the STOP Awards initiative, which stands for Sustainable, Transformational, Outstanding and Permissionless education. Be More Colorful is

North Dakota startup receives national recognition, becomes eligible for $1M prize Read More »

ND Startup Be More Colorful Joins Elite Nationwide Cohort through SETDA Emerging Partners Program

FARGO, ND — Be More Colorful, an award-winning immersive media and virtual reality video production studio,proudly announces its flagship edtech product, CareerViewXR, has been selected to participate in the StateEducational Technology Directors Association’s (SETDA) Emerging Partners program for 2023. CareerViewXR was chosen from a highly competitive pool of over 40 international educational technologystartups. It is

ND Startup Be More Colorful Joins Elite Nationwide Cohort through SETDA Emerging Partners Program Read More »

Be More Colorful's Year Before Christmas

Be More Colorful’s Year Before Christmas

Season’s Greetings, Be More Colorful’s resident poet, Matt, has prepared a festive poem recounting our adventures in the past year. It’s very well thought out and wholesome. Watch it performed by Katie and Matt or read it in all its holly jolly glory below.‘Twas our sixth year in business, and all through HQ Be

Be More Colorful’s Year Before Christmas Read More »

Be More Colorful Receives TechND's Premier Tech Business Award

Be More Colorful Receives TechND’s Premier Tech Business Award

The end of summer and beginning of fall has been a flurry of events, shoots, new team members, and even awards! Be More Colorful and CareerViewXR had the honor of receiving the 2022 Premier Tech Business award from the Technology Council of North Dakota (TechND). Co-founders Katie and Matt Chaussee were officially recognized for their efforts on

Be More Colorful Receives TechND’s Premier Tech Business Award Read More »

The Year's Marketplace for Kids Comes to a Close

The Year’s Marketplace for Kids Comes to a Close

Over the past school year, Be More Colorful has attended ten Marketplace for Kids events around the state. Marketplace for Kids is a nonprofit organization that hosts multiple education days to ignite the spirit of innovation in school-aged children. Students get the chance to be hands-on exploring careers, technology, science, and more. The team taught

The Year’s Marketplace for Kids Comes to a Close Read More »

Michael Bush

Creative Lead

Maddysen Boecker

Maddy has a variety of creative experience under her belt from over the past few years and enjoys learning new things. She has been involved in video and podcast editing, copywriting, email campaigns, social media management, website design, and more. Her experience and understanding of many aspects of pre-production, production, and post-production helps her be an asset for the team at any stage.
B.S. Animation, minors in Film Production and Graphic Communication – MSUM May 2020
Member of Team BMC since April 2022
Primary Roles:
  • Highlights company news through email and social media campaigns
  • Composes unique and thoughtful copy for blogs, press releases, and other needs
  • Assists in the creation of flyers, ads, and other collateral.

Kryss Geray

Kryss has worked in several different industries, including as a test engineer at a local Fargo company.  As a test engineer, she helped with quality assurance to ensure all products met the highest standards, tested and documented all products, and collaborated on more effective and efficient ways of completing these tasks. She is proud to have worked on agricultural equipment such as acoustic material flow sensors and electronic motor and hydraulic controls, along with aviation equipment such as the Stratus ADS-B Receivers, and recoverable data modules.
Member of Team BMC since March 2022
Primary Roles:
  • Oversees initial processing of all 360° media
  • Provides quality assurance for 360° photos and video content
  • Proofreads tour content meticulously

Michael Bush

Creative Lead

Drew Swenson

Drew is a passionate media enthusiast and self-proclaimed audiophile and cinephile. His creative journey spans music, podcasts, experimental video, film photography, and 3D printed Polaroids. Initially studying musical theatre at the University of Wisconsin – Stevens Point, Drew discovered media production in his upperclassman years. He is half the creative force behind the band Hawthorne Park, created NDSU’s SODAA “Reviewable Content,” a free content library  with over 100 videos, and hosted the podcast Quarantine Soup.

A licensed drone pilot, Drew brings a unique aerial perspective to his projects and actively contributes to the local film community as a member of The North Dakota Film Society. Venturing into Virtual Reality (VR), Drew continually pushes the boundaries of his creative expression.

B.F.A. Musical Theater, minor in Media Production – UWSP May 2018
Member of Team BMC since August 2021
Primary Roles: 
  • Leads direction for all 360° media scouting trips and shoots
  • Supervises production team
  • Oversees creation of audio assets
  • Inventory Management
  • Equipment R&D


Creative Lead

Michael Bush

B.A. 2D/3D Animation – MSUM May 2020
Member of Team BMC since February 2021
Primary Roles:
  • Dynamically animates in 2D and 3D
  • Meticulously designs UI and UX elements
  • Formulates graphics for print and web use
  • Champions XR research & development
  • Guides efforts of the creative team

Matt Chaussee

Matt is the Chief Executive Officer and co-owner of Be More Colorful. He has extensive experience in technical services administration, higher education, teaching, and technology training initiatives. While Matt’s role is primarily focused on business development and outreach, he is a self-professed lifelong learner who feels he has found his life’s calling in being able to learn about, explore, and share the amazing diversity of careers available to students today.
B.S. Mathematics minor Music and Psychology – NDSU December 2005
Masters of Business Administration – NDSU May 2009
Cofounded Team BMC in August 2016
Primary Roles:
  • Spearheads business development
  • Nurtures sales efforts
  • Amplifies community outreach
  • Coordinates workflow development

Katie Chaussee

Majority Owner, Co-Founder, Chief Administrative Officer
Katie is the Chief Administrative Officer and majority owner of Be More Colorful. She has a strong background in customer service and a keen eye for creating captivating visuals, both defining characteristics of the company. Katie was Be More Colorful’s first VR photographer and has served the company as an image processor, experience builder, and quality assurance specialist. In her current role, Katie is the key administrator for Be More Colorful’s in-office operations where she works to adapt and refine workflows for a talented team of creative professionals.
B.S. Psychology minor Art – NDSU May 2003
Cofounded Team BMC in August 2016
Primary Roles:
  • Coordinates workflow development
  • Oversees various aspects of office management
  • Manages various purchasing decisions
  • Maintains HR and payroll functions
  • Formulates creative marketing ideas

Michael Bush

Creative Lead