BMC Logo

ND Startup Be More Colorful Joins Elite Nationwide Cohort through SETDA Emerging Partners Program

FARGO, ND — Be More Colorful, an award-winning immersive media and virtual reality video production studio,
proudly announces its flagship edtech product, CareerViewXR, has been selected to participate in the State
Educational Technology Directors Association’s (SETDA) Emerging Partners program for 2023.

CareerViewXR was chosen from a highly competitive pool of over 40 international educational technology
startups. It is one of only five to be selected to join the prestigious program, offering a testament to the innovation
and potential impact of Be More Colorful’s immersive educational technology.

“Being chosen to participate in the SETDA Emerging Partners program is a tremendous honor,” said Matt
Chaussee, CEO of Be More Colorful. “Being recognized as one of the most innovative startups in edtech is an
affirmation of our team’s dedication to creating engaging, immersive learning experiences and an endorsement of
the hard work and support we have received from educators, career services professionals, industry leaders, and
students from around North Dakota “

The SETDA Emerging Partners Program is designed to offer edtech startups opportunities to be seen and heard by
state and national technology and digital learning leaders. The program provides insights and advice on public
relations, sales, marketing, and venture capital from SETDA’s channel partners, as well as networking and
showcasing opportunities at SETDA’s national conferences and events to help participants prepare for nationwide
PreK-12 partnerships.

SETDA’s Emerging Partners program aligns perfectly with Be More Colorful’s mission to help students make
informed career decisions by bringing the jobsite into the classroom. This partnership will provide a platform for
CareerViewXR to showcase its immersive field trip and job shadow experiences to an influential audience of
educational technology leaders and potential collaborators to ensure a nationwide impact.

“This national recognition underscores the incredible advantage of building a business in North Dakota, where a unique interconnectedness and spirit of collaboration have greatly accelerated our ability to make a substantial
impact in field of educational technology” added Chaussee.

CareerViewXR will be introduced during SETDA’s annual Emerging Trends Forum in early June alongside four other
Emerging Partners cohort startups including: Connected Class (Florida), Infini-D Learning (Utah), XRTerra
(Massachusetts), and Curipod (Norway).

For more information about Be More Colorful and CareerViewXR, please contact Maddysen Boecker,
Communications Coordinator at [email protected]. For more information about SETDA and the
Emerging Partners program, please contact Missy Greene, Director of Strategic Partnerships at
[email protected].

About Be More Colorful
Based in Fargo, North Dakota, Be More Colorful is an award-winning immersive media and virtual reality video
production studio. Its flagship edtech product, CareerViewXR, is designed to help students make more informed
career decisions through immersive field trip and job shadow experiences. For more information, visit

Michael Bush

Creative Lead

Maddysen Boecker

Maddy has a variety of creative experience under her belt from over the past few years and enjoys learning new things. She has been involved in video and podcast editing, copywriting, email campaigns, social media management, website design, and more. Her experience and understanding of many aspects of pre-production, production, and post-production helps her be an asset for the team at any stage.
B.S. Animation, minors in Film Production and Graphic Communication – MSUM May 2020
Member of Team BMC since April 2022
Primary Roles:
  • Highlights company news through email and social media campaigns
  • Composes unique and thoughtful copy for blogs, press releases, and other needs
  • Assists in the creation of flyers, ads, and other collateral.

Kryss Geray

Kryss has worked in several different industries, including as a test engineer at a local Fargo company.  As a test engineer, she helped with quality assurance to ensure all products met the highest standards, tested and documented all products, and collaborated on more effective and efficient ways of completing these tasks. She is proud to have worked on agricultural equipment such as acoustic material flow sensors and electronic motor and hydraulic controls, along with aviation equipment such as the Stratus ADS-B Receivers, and recoverable data modules.
Member of Team BMC since March 2022
Primary Roles:
  • Oversees initial processing of all 360° media
  • Provides quality assurance for 360° photos and video content
  • Proofreads tour content meticulously

Michael Bush

Creative Lead

Drew Swenson

B.F.A. Musical Theater, minor in Media Production – UWSP May 2018
Member of Team BMC since August 2021
Primary Roles: 
  • Leads direction for all 360° media scouting trips and shoots
  • Supervises production team
  • Oversees creation of audio assets


Creative Lead

Michael Bush

B.A. 2D/3D Animation – MSUM May 2020
Member of Team BMC since February 2021
Primary Roles:
  • Dynamically animates in 2D and 3D
  • Meticulously designs UI and UX elements
  • Formulates graphics for print and web use
  • Champions XR research & development
  • Guides efforts of the creative team

Matt Chaussee

Matt is the Chief Executive Officer and co-owner of Be More Colorful. He has extensive experience in technical services administration, higher education, teaching, and technology training initiatives. While Matt’s role is primarily focused on business development and outreach, he is a self-professed lifelong learner who feels he has found his life’s calling in being able to learn about, explore, and share the amazing diversity of careers available to students today.
B.S. Mathematics minor Music and Psychology – NDSU December 2005
Masters of Business Administration – NDSU May 2009
Cofounded Team BMC in August 2016
Primary Roles:
  • Spearheads business development
  • Nurtures sales efforts
  • Amplifies community outreach
  • Coordinates workflow development

Katie Chaussee

Majority Owner, Co-Founder, Chief Administrative Officer
Katie is the Chief Administrative Officer and majority owner of Be More Colorful. She has a strong background in customer service and a keen eye for creating captivating visuals, both defining characteristics of the company. Katie was Be More Colorful’s first VR photographer and has served the company as an image processor, experience builder, and quality assurance specialist. In her current role, Katie is the key administrator for Be More Colorful’s in-office operations where she works to adapt and refine workflows for a talented team of creative professionals.
B.S. Psychology minor Art – NDSU May 2003
Cofounded Team BMC in August 2016
Primary Roles:
  • Coordinates workflow development
  • Oversees various aspects of office management
  • Manages various purchasing decisions
  • Maintains HR and payroll functions
  • Formulates creative marketing ideas

Michael Bush

Creative Lead