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We create immersive workforce experiences

Where to Live

Community Exploration

Campus Walkthroughs

Tourism Attractions

Where to Work


Career Exploration

Workforce Recruitment


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CareerViewXR is Be More Colorful's flagship product that sets a new standard for career exploration. Our patent pending solution provides curious minds with immersive field trip and job shadow experiences that are accessible from any internet connected device.

CareerViewXR allows students, teachers, counselors, job coaches, recruiters, and employers to engage in authentic career conversations while eliminating the time, geographic, financial, safety, and privacy constraints of traditional in-person field trips and job shadows.

Don't get us wrong... we think in-person experiences are best, but are often not possible. CareerViewXR enables earlier and more diverse career exploration by bringing the jobsite into the classroom.

Be More Colorful Receives National Recognition for CareerViewXR as 2023 Yass Prize Semifinalist

Field Trips

Job Shadows

Visit the CareerViewXR website to learn more about becoming a production partner or how to support career exploration in your community.

Jason Ehlert

Jason Ehlert, President

"We developed multiple CareerViewXR experiences that bring construction sites into the classroom. We can now show students real world job sites without any of the scheduling, transportation, permissions, or safety issues we face when attempting to schedule in person. CareerViewXR saves us time and helps overcome the barriers and misperceptions around what people think about trades careers."

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Joe Raso, President & CEO Greater Fargo Moorhead EDC

"When we first met with the BMC team, we knew they were on to something big. As their solutions have matured, we see huge opportunity for them to enhance our workforce development efforts helping to attract new residents by visualizing what a great place the greater Fargo-Moorhead area is to live and work."

Joe Raso


With Be More Colorful, communities and companies get to tell their stories using immersive, engaging photo-video technology.

Put your story into the hands of your customers and let them choose their adventure. Whether you’re a small town looking to bring more residents to the area or the owner of a construction company searching for new employees, Be More Colorful's services focus on immersive storytelling that help people choose the right communities and careers.


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We Put Emerging Communities On The Map & Increase Your Visibility

Create a virtual experience that breaks down barriers
about what people think your community is about.


Our Clients



Immersive media allows viewers to learn about your community and careers through a choose-your-own-adventure experience that helps them learn about what they feel is most important.



Observing is great, but exploring us so much more fun. Through our virtual experiences, viewers get more deeply engaged, becoming an active participant in the journey.



Selecting a community or career shouldn't be done on a whim. Our solutions help people make more informed decisions by broadening horizons when considering those big life plans.


We Make Careers More Accessible

Create an authentic representation of your facilities to help the right people find the perfect fit.
Help your clients save time and get a great first impression of your location with an always available virtual tour experience.

Showcase your grounds using immersive technology. Get people to see your facilities from anywhere, making it easier for them to decide where they want to live, learn, work, and play.


NDSU College of
Health Professions

Take a tour of the NDSU College of Health Professions’ Aldevron Tower. This state-of-the-art educational facility helps prepare the next generation of healthcare workers.

Lake Region
State College

A small campus with worldwide impact, Lake Region State College has dozens of trades and vocational programs, among them is North America’s premier Wind Turbine Technician program. Sightsee from the top of the turbine and more in this tour.


Explore a beautiful 2-year campus with a 4-year campus feel in Wahpeton, ND. NDSCS puts emphasis on career and technical education that sets students up on a fast track for success post-graduation.

Career Academy

Journey through the first career academy of its kind in the state of North Dakota. This school is decked out with the latest technology and resources to prepare high schoolers for real-world career pathways.

Tourism Is The Gateway to Economic Development.

Put your community's best foot forward by showcasing all the great opportunities you have to offer!

Conventions & Attractions | Casual Tourists | Potential Residents

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Michael Bush

Creative Lead

Maddysen Boecker

Maddy has a variety of creative experience under her belt from over the past few years and enjoys learning new things. She has been involved in video and podcast editing, copywriting, email campaigns, social media management, website design, and more. Her experience and understanding of many aspects of pre-production, production, and post-production helps her be an asset for the team at any stage.
B.S. Animation, minors in Film Production and Graphic Communication – MSUM May 2020
Member of Team BMC since April 2022
Primary Roles:
  • Highlights company news through email and social media campaigns
  • Composes unique and thoughtful copy for blogs, press releases, and other needs
  • Assists in the creation of flyers, ads, and other collateral.

Kryss Geray

Kryss has worked in several different industries, including as a test engineer at a local Fargo company.  As a test engineer, she helped with quality assurance to ensure all products met the highest standards, tested and documented all products, and collaborated on more effective and efficient ways of completing these tasks. She is proud to have worked on agricultural equipment such as acoustic material flow sensors and electronic motor and hydraulic controls, along with aviation equipment such as the Stratus ADS-B Receivers, and recoverable data modules.
Member of Team BMC since March 2022
Primary Roles:
  • Oversees initial processing of all 360° media
  • Provides quality assurance for 360° photos and video content
  • Proofreads tour content meticulously

Michael Bush

Creative Lead

Drew Swenson

Drew is a passionate media enthusiast and self-proclaimed audiophile and cinephile. His creative journey spans music, podcasts, experimental video, film photography, and 3D printed Polaroids. Initially studying musical theatre at the University of Wisconsin – Stevens Point, Drew discovered media production in his upperclassman years. He is half the creative force behind the band Hawthorne Park, created NDSU’s SODAA “Reviewable Content,” a free content library  with over 100 videos, and hosted the podcast Quarantine Soup.

A licensed drone pilot, Drew brings a unique aerial perspective to his projects and actively contributes to the local film community as a member of The North Dakota Film Society. Venturing into Virtual Reality (VR), Drew continually pushes the boundaries of his creative expression.

B.F.A. Musical Theater, minor in Media Production – UWSP May 2018
Member of Team BMC since August 2021
Primary Roles: 
  • Leads direction for all 360° media scouting trips and shoots
  • Supervises production team
  • Oversees creation of audio assets
  • Inventory Management
  • Equipment R&D


Creative Lead

Michael Bush

B.A. 2D/3D Animation – MSUM May 2020
Member of Team BMC since February 2021
Primary Roles:
  • Dynamically animates in 2D and 3D
  • Meticulously designs UI and UX elements
  • Formulates graphics for print and web use
  • Champions XR research & development
  • Guides efforts of the creative team

Matt Chaussee

Matt is the Chief Executive Officer and co-owner of Be More Colorful. He has extensive experience in technical services administration, higher education, teaching, and technology training initiatives. While Matt’s role is primarily focused on business development and outreach, he is a self-professed lifelong learner who feels he has found his life’s calling in being able to learn about, explore, and share the amazing diversity of careers available to students today.
B.S. Mathematics minor Music and Psychology – NDSU December 2005
Masters of Business Administration – NDSU May 2009
Cofounded Team BMC in August 2016
Primary Roles:
  • Spearheads business development
  • Nurtures sales efforts
  • Amplifies community outreach
  • Coordinates workflow development

Katie Chaussee

Majority Owner, Co-Founder, Chief Administrative Officer
Katie is the Chief Administrative Officer and majority owner of Be More Colorful. She has a strong background in customer service and a keen eye for creating captivating visuals, both defining characteristics of the company. Katie was Be More Colorful’s first VR photographer and has served the company as an image processor, experience builder, and quality assurance specialist. In her current role, Katie is the key administrator for Be More Colorful’s in-office operations where she works to adapt and refine workflows for a talented team of creative professionals.
B.S. Psychology minor Art – NDSU May 2003
Cofounded Team BMC in August 2016
Primary Roles:
  • Coordinates workflow development
  • Oversees various aspects of office management
  • Manages various purchasing decisions
  • Maintains HR and payroll functions
  • Formulates creative marketing ideas

Michael Bush

Creative Lead