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We create immersive workforce experiences

Where to Live

Community Exploration

Campus Walkthroughs

Tourism Attractions

Where to Work

CareerViewXR

Career Exploration

Workforce Recruitment

IMMERSIVE DIGITAL EXPERIENCES FOR WORKFORCE DEVELOPMENT

Jason Ehlert

Jason Ehlert, President

"We developed multiple CareerViewXR experiences that bring construction sites into the classroom. We can now show students real world job sites without any of the scheduling, transportation, permissions, or safety issues we face when attempting to schedule in person. CareerViewXR saves us time and helps overcome the barriers and misperceptions around what people think about trades careers."

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Joe Raso, President & CEO Greater Fargo Moorhead EDC

"When we first met with the BMC team, we knew they were on to something big. As their solutions have matured, we see huge opportunity for them to enhance our workforce development efforts helping to attract new residents by visualizing what a great place the greater Fargo-Moorhead area is to live and work."

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Joe Raso
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INTRODUCING THE INDUSTRY-LEADING CAREER EXPLORATION PLATFORM

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CareerViewXR is Be More Colorful's flagship product that sets a new standard for setting a new standard for career exploration. Our patent pending solution provides curious minds with immersive field trip and job shadow experiences that are accessible from any internet connected device.

CareerViewXR allows students, teachers, counselors, job coaches, recruiters, and employers to engage in authentic career conversations while eliminating the time, geographic, financial, safety, and privacy constraints of traditional in-person field trips and job shadows.

Don't get us wrong... we think in-person experiences are best, but are often not possible. CareerViewXR enables earlier and more diverse career exploration by bringing the jobsite into the classroom.

Visit the CareerViewXR website to learn more about becoming a production partner or how to support career exploration in your community.

Field Trips

Job Shadow

Visit the CareerViewXR website to learn more about becoming a production partner or how to support career exploration in your community.

BE MORE SUCCESSFUL.
BE MORE ENGAGING.
BE MORE COLORFUL.

With Be More Colorful, communities and companies get to tell their stories using immersive, engaging photo-video technology.

Put your story into the hands of your customers and let them choose their adventure. Whether you’re a small town looking to bring more residents to the area or the owner of a construction company searching for new employees, Be More Colorful's services focus on immersive storytelling that help people choose the right communities and careers.

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Products & Services

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WHY WORK WITH US?

We Put Emerging Communities On The Map & Increase Your Visibility

Create a virtual experience that breaks down barriers
about what people think your community is about.

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Our Clients

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Learn

Immersive media allows viewers to learn about your community and careers through a choose-your-own-adventure experience that helps them learn about what they feel is most important.

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Explore

Observing is great, but exploring us so much more fun. Through our virtual experiences, viewers get more deeply engaged, becoming an active participant in the journey.

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Plan

Selecting a community or career shouldn't be done on a whim. Our solutions help people make more informed decisions by broadening horizons when considering those big life plans.

SUPPORTING CAREER & TECHNICAL EDUCATION

We Make Careers More Accessible

Create an authentic representation of your facilities to help the right people find the perfect fit.
Help your clients save time and get a great first impression of your location with an always available virtual tour experience.

Showcase your grounds using immersive technology. Get people to see your facilities from anywhere, making it easier for them to decide where they want to live, learn, work, and play.

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NDSU College of
Health Professions

Take a tour of the NDSU College of Health Professions’ Aldevron Tower. This state-of-the-art educational facility helps prepare the next generation of healthcare workers.

Lake Region
State College

A small campus with worldwide impact, Lake Region State College has dozens of trades and vocational programs, among them is North America’s premier Wind Turbine Technician program. Sightsee from the top of the turbine and more in this tour.

NDSCS

Explore a beautiful 2-year campus with a 4-year campus feel in Wahpeton, ND. NDSCS puts emphasis on career and technical education that sets students up on a fast track for success post-graduation.

Bismarck
Career Academy

Journey through the first career academy of its kind in the state of North Dakota. This school is decked out with the latest technology and resources to prepare high schoolers for real-world career pathways.

Tourism Is The Gateway to Economic Development.

Put your community's best foot forward by showcasing all the great opportunities you have to offer!

Conventions & Attractions | Casual Tourists | Potential Residents

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Michael Bush

Creative Lead

Maddysen Boecker

Communications Coordinator

Maddy has a variety of creative experience under her belt from over the past few years and enjoys learning new things. She has been involved in video and podcast editing, copywriting, email campaigns, social media management, website design, and more. Her experience and understanding of many aspects of pre-production, production, and post-production helps her be an asset for the team at any stage.
B.S. Animation, minors in Film Production and Graphic Communication – MSUM May 2020
3 Months with company, 4 years professional experience
Primary Roles:
  • Ensures project success by maintaining client communications
  • Assists in internal management of project tasks
  • Highlights company news through email and social media campaigns
  • Composes unique and thoughtful copy for blogs and other needs

Kryss Geray

Post Production Specialist

Kryss has worked in several different industries, including as a test engineer at a local Fargo company.  As a test engineer, she helped with quality assurance to ensure all products met the highest standards, tested and documented all products, and collaborated on more effective and efficient ways of completing these tasks. She is proud to have worked on agricultural equipment such as acoustic material flow sensors and electronic motor and hydraulic controls, along with aviation equipment such as the Stratus ADS-B Receivers, and recoverable data modules.
Education
4 Months with company, 16 years professional experience
Primary Roles:
  • Oversees initial processing of all 360° media
  • Provides quality assurance for 360° photos and video content
  • Proofreads tour content meticulously

Michael Bush

Creative Lead

Drew Swenson

Media Production Manager

B.F.A. Musical Theater, minor in Media Production – UWSP May 2018
1 Year with company, __ years professional experience
Primary Roles: – 5 or less
  • Leads direction for all 360° media scouting trips and shoots
  • Supervises production team
  • Oversees creation of audio assets

Maddy

Creative Lead

Michael Bush

Creative Lead

B.A. 2d/3d Animation – MSUM May 2020
1.5 Years with company, 8 years professional experience
Primary Roles:
  • Dynamically animates in 2D and 3D
  • Meticulously designs UI and UX elements
  • Formulates graphics for print and web use
  • Champions XR research & development
  • Guides efforts of the creative team

Matt Chaussee

Creative Lead

Matt is the Chief Executive Officer and co-owner of Be More Colorful. He has extensive experience in technical services administration, higher education, teaching, and technology training initiatives. While Matt’s role is primarily focused on business development and outreach, he is a self-professed lifelong learner who feels he has found his life’s calling in being able to learn about, explore, and share the amazing diversity of careers available to students today.
B.S. Mathematics minor Music and Psychology – NDSU December 2005
Masters of Business Administration – NDSU May 2009
6 Years with company, 17 years professional experience
Primary Roles:
  • Spearheads business development
  • Nurtures sales efforts
  • Amplifies community outreach
  • Coordinates workflow development
  • Maintains HR and payroll functions

Michael Bush

Creative Lead

Drew Swenson

Creative Lead

Kryss

Creative Lead

Maddy

Creative Lead

Katie Chaussee

Majority Owner, Co-Founder, Chief Administrative Officer

Majority Owner, Co-Founder, Chief Administrative Officer
Katie is the Chief Administrative Officer and majority owner of Be More Colorful. She has a strong background in customer service and a keen eye for creating captivating visuals, both defining characteristics of the company. Katie was Be More Colorful’s first VR photographer and has served the company as an image processor, experience builder, and quality assurance specialist. In her current role, Katie is the key administrator for Be More Colorful’s in-office operations where she works to adapt and refine workflows for a talented team of creative professionals.
B.S. Psychology minor Art – NDSU May 2003
6 Years with company, 19 years related professional experience
Primary Roles:
  • Coordinates workflow development
  • Oversees various aspects of office management
  • Manages various purchasing decisions
  • Maintains HR and payroll functions
  • Formulates creative marketing ideas

Michael Bush

Creative Lead